By: Greg Sacidor

The holidays are here apparently!

According to Time, a new survey courtesy of the Rubicon Project says that nearly one-half of all American parents started their holiday shopping prior to Labor Day 2016. That is an increase, as last year, about 42% of parents had begun their holiday shopping by early September.

The survey reveals that the spending and purchases for kids are expected to increase significantly this holiday season. American parents are expected to spend somewhere in the neighborhood of $1,700 this year as opposed to $1,383 in 2015. On average, parents are expected to spend about $495 per child this year, up about 25%.

Parents are not the only demographic expected to spend big this holiday season. Millennials are expected to spend an average of $1,427 this year on their holiday shopping, up 38% from last year. However, while they are expected to spend a good amount of money, not all of the gifts that they purchase will be going to others. According to the survey, 64% of millennials said that they planned on purchasing gifts for themselves this season.

So XTU Nation, have you already started your holiday shopping?


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