By Amanda Wicks

Blake Shelton premiered his new music video for “Every Time I Hear That Song” today (February 7th).

Related: Blake Shelton Invites ‘The Voice’ Winner Sundance Head on Tour

In “Every Time I Hear That Song,” Shelton pulls up to a warehouse in his pickup truck, but he’s not alone in all that moody industrial space. A woman he loved but lost hangs around in his memories. In a clever twist on the “crying in the rain” trope, Shelton stands in a boxed off area separated from his lady love by pouring rain. No matter how much he tries to reach her, the water keeps them separated.

“It was a lot of fun to make and I’m really excited to finally get to share it with you!” Shelton said about the song on Vevo.

“Every Time I Hear That Song” appears on Shelton’s 2016 album If I’m Honest.

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